Beyond The Mold – Cultural Immersion via Product Interaction A children's educational game dedicated to rethinking cultural cohesiveness in Singapore by breaking down the barriers of patterns. To ask ourselves why we restrict ourselves within cultural patterns even when they complement each other. Beyond The Mold drives change in society and aims to unite the different art styles and cultural motifs. The mold in society has to be broken and it is best done when we are young. Catering to children is the most effective way of inciting change as parents and adults would also be able to learn from this. I managed the whole project from branding to the product packaging demonstrating versatility and a multi-faceted skillset I possess.