Empowering with 'Self Care': A Beauty and Wellness Branding Triumph In the world of beauty and wellness, 'Self Care' is a project that stands apart. Its mission? To remind working women and mothers of the importance of self-care, eliminating any lingering guilt that may accompany this essential practice. As the creative mind behind this project, I crafted a comprehensive branding strategy that culminated in a 16-page zine. This zine serves as a guide to self-care outlets in Kampong Gelam, inviting people to explore and indulge in well-deserved self-care experiences. The zine not only features these establishments but also provides a convenient listing page at the back to facilitate visits. The overarching goal is to bring more people to the vibrant Kampong Gelam, enhancing their self-care journeys while boosting the local economy. Explore my portfolio to see how 'Self Care' redefines self-indulgence with an empowering message and a beautifully designed zine.